NIP + FAB GLOW FIX GO LAUNCH
This was an exciting new launch within Nip + Fab Makeup. The idea was to highlight the new holographic packaging, innovative colour ways of the products, and to make sure it was a range that would really stand out within the brand and alongside other competitors. These images would be used on. a 360 campaign to launch the range, across social media, events, online and in stores across marketing material and point of sale. I liaised with the sales and product development teams and worked alongside an external agency of stylists, photographers, and retouchers, reporting to the creative director.
MOSCHINO FOR CHOICE STORE
Working collaboratively with the in house photographer on styling the model for ecommerce site photography, here are some examples of model direction to help bring the products and the fun side of the brand to life.
NIP + FAB MAKE UP
These include an assortment of make up images, some of which were launch images, some of which were used as secondary support images used for social and newsletter content. The images are part of the Nip + Fab bronzing collection, Liquid Lips, Blush Brights palette, Wonderland collection, and concealers. Some of these images were short in an in house studio, working with a photographer and stylist, others within a creative production agency.
RODIAL SKINCARE AND MAKE UP
These are campaign images for both skincare and make up launches. The images were used to launch products on Instagram and were also used across newsletters and for POS material within luxury department stores. There are also lifestyle images for social content, that were styles and shot in house
XX REVOLUTION
With the upcoming launch of XX Revolution, a Gen Z driven brand required the right content for the audience. As a teaser I directed a shoot working alongside a stylist and videographer to create macro, ASMR style videos. These were to be used across all social platforms leaving up to the launch to tease the colours and textures of the products.
