HARRODS INSTAGRAM CREATIVE CONTENT
Editorial fashion stories that were posted on the Harrods Instagram page, with the aim of visually representing high fashion in a more creative way, encouraging click throughs and page visits.
SOCIAL CONTENT FOR BRITISH GLAMOUR
These are social assets created for the Glamour UK account. It was important to create a mixed feed tying beauty, fashion, pop culture and lifestyle. The brand page was visually curated, with reactive and time sensitive stories and posts always taken into consideration.
MAC COSMETICS MARKETING NEWSLETTERS
The following emails are designed to ramp up promotions leading up to Black Friday as well as gifts for the festive period. These were reactive according to the sales of bestsellers and stock levels. These are HTML, accessibility first emails, so it was important to make sure the designs are as inclusive as possible without compromising on design.
MAC COSMETICS GOOGLE ADS AND BANNERS
Supporting the online creative team during the busy peak e-commerce period, I helped to design and artwork the following banners to push the sales message to push sales.
MAC COSMETICS AUTOMATED EMAILS
These newsletters were designed to ensure engagement and clicks from current customers to ensure conversion to sales. These are more editorial emails to assist consumers with their purchases and reinforce the values of the brand.
SELFOLOGI SOCIAL CONTENT
While trying to build an online following for a start up brand, myself and the team had to come up with new and creative ways of educating as well as generating click throughs. Some of these moving images were used to promote online editorial articles, and also paid ads.
ADVANCED NUTRITION PROGRAMME INSTAGRAM STORIES AND GRIDPOSTS
These are assets created as part of the weekly content for the brand. They had to serve the purpose of being educational while pushing and reinforcing the visual branding. I worked alongside the marketing team and senior copywriter to make sure the assets made customers want to scroll and find out more.
NEWSLETTERS
Here are examples of editorial style newsletters designed with the intention of educating the consumer on how they would benefit from the product in a visually digestible, and eye catching way, through the use of typography, illustration, and infographics. The newsletters below are sent to the customers of Advance Nutrition Programme and Revoluion Beauty.
CHOICE STORE NEWSLETTERS AND HOMEPAGE BANNERS
These are examples of newsletters I worked on while at Choice Store as a digital designer, creating editorial styles to sell designer fashion online. I worked with brands such as Moschino, Stella McCartney, Off-White, and Vivienne Westwood.
