PERFORMANCE MAX PAID ADS
These ads were created for MAC during the peak period of sales, to push for consumers to browse for gifting or themselves. They were used across all online advertising spaces, as a way to advertise offers but also entice consumers using cult classic products
MAC NEWSLETTERS
These mobile-first, HTML lead emails have been designed using the seasonal and launch creative, still maintaining the fun yet slick branding of MAC, but still prioritising accessibility to reach as many customers as possible.
automated newsletters
Using a consistent, step-by-step design, these automated cross-sell emails are created to maintain communication with customers while still presenting the products in a fun, visually exciting way, through close up shots and textures.
