Glow fix go launch
This was an exciting new launch within Nip + Fab Makeup. The idea was to highlight the new holographic packaging, innovative colour ways of the products, and to make sure it was a range that would really stand out within the brand and alongside other competitors. These images would be used on. a 360 campaign to launch the range, across social media, events, online and in stores across marketing material and point of sale. I liaised with the sales and product development teams and worked alongside an external agency of stylists, photographers, and retouchers, reporting to the creative director.
Glycolic fix hero campaign art direction
As a bestselling range, which was constantly being developed and added to, I had the opportunity to create and direct key hero visuals to be used for this range. These campaign images featured across all platforms, including social media, online and for national and international retailers in store and on their websites.
Nip+fab newsletters
Here are examples of editorial style newsletters designed with the intention of educating the consumer on how they would benefit from the product in a visually digestible, and eye catching way, ensuring the fun, playful branding strongly featured, and key messaging was clearly communicated.
