Launch banners
These are examples of banners used for key launches in the year. They were rolled out across the Superdrug website, ensuring they are visible across multiple consumer touch points.
dare magazine advertisements
These were exclusive advertising spaces in the Superdrug magazine, dare. With a limited space to work with, it was important to give consumers as much information about the product as possible, including test studies, before and after shots, shading and product branding.
5d lash pow mascara illustrations
For the launch of 5d lash pow mascara I was commissioned to create these comic book style illustrations to go alongside the product branding and the creative from the photoshoot. These videos were used on screens in store, social media and on the Revolution homepage.
revolution emails
Here are a variety of emails designed for revolution; a variety of product launch and editorial newsletters. Some are sales-led, some are more educational on product ingredients and results driven
XX revolution macro content
Working alongside a videographer and a stylist, for the launch of XX Revolution, we wanted to create teaser social content that would capture the attention of our younger Millenial/Gen Z audience. This was shared across social media in order to create brand awareness ahead of the launch.
press releases
These are some examples of press releases created under the Revolution Beauty umbrella, each editorial tailored to fit the brand and the product, as well as the influencer and/or licensing franchise.
