Launch art direction
These are campaign images for both skincare and make up launches. The images were used to launch products on Instagram and were also used across newsletters and for POS material within luxury department stores.
Snake collection extension
As the product range was expanding, I required some group photos with the bubble mask as the focal point. While the main campaign featured bubbles, I thought of a different way to incorporate bubbles into the composition. The images from this shoot supported the main campaign, and were used across social platforms as well as in store.
book launch and lifestyle campaign
These images were directed as support for the launch of CEO Maria Hatzistefanis's memoir to sit across her and Rodial's instagram channels. The idea was to create aspirational content that features the products in a premium lifestyle setting, that could sit as supporting creative alongside all digital platforms.
Rodial newsletters
These are editorial emails educating the consumer on different premium ranges, and which products are best for each concern, using launch creative as well as imagery shot in-house.
