PRODUCT LAUNCH
product launch homepage banners
These banners were used for the launch of townhouse's own polish and gel products; the start of a new era for the business. It was very important that the visuals for this launch were impactful and luxury enough to catch the attention of the Townhouse regulars and cult beauty followers.
product salon pos
Sat alongside the product, it was imperative that consumers understood the USPs of the product, so that they can see what makes it different from the other nail products on the market.
product launch newspaper
This editorial newspaper was used in the salons across the UK, New York and California to inform more about the founder of the business, and the inspiration behind developing the new collection of 40 polishes and 70 gels. It was a chance to show consumers the more creative side behind the launch, including full scale images, as opposed to the hard sell of digital newsletters and banners.
AW25 CAMPAIGN: NEW YORK AFTER DARK
AW25 HOMEPAGE BANNERS
These banners are the first digital introduction to the campaign when customers visit the site to book. The idea was to create a moody, autumnal, speak-easy vibe, enticing the consumer to find out more about the collection and book.
aw25 social campaign
These are social assets that were to be used on Instagram as part of the launch, and a social story to tease the concept and inspiration behind the campaign.
new york after dark press release
This press release was editorially designed to introduce the industry to the campaign and to gather more publicity. It pushed people to find out more and book their autumn nails with Townhouse.
aw25 lookbook
This is part of the landing page for the Townhouse lookbook. Customers have the chance to browse shades, designs and nail art prior to booking their appointment. It was important to show the designs in the best light within the setting of the campaign, further strengthening the visual identity of the season
in salon ipad screensavers
It was important to ensure consistency across online and offline platforms, which included in the salons. These iPad screensavers were used in all 40 salons, strengthening the visual campaign internationally.
AW25 TEASER AND LAUNCH EMAILS
Alongside social content, we wanted to tease the seasonal nail looks across newsletters so we could reach consumers across all digital touchpoints. I wanted to give a taster visual for the teaser but go into more detail on the inspiration behind the looks
